Primary symbol
Use for hero placements, presentations, social assets, and launch materials.
Brand assets
Velklang brand identity
A cleaner logo system built around the waveform mark, a warm gold-and-steel palette, and a calmer premium expression. This page is intended as a shareable reference for design, marketing, partner, and press use.
Primary lockup
Symbol with wordmark only
The primary lockup keeps only the symbol and wordmark. It should be the default signature in most brand, partner, and press contexts.
Secondary lockup
With descriptor line
The secondary lockup adds a descriptive line for decks, one-pagers, and contexts where the brand benefits from a little more explanation.
Logo system
Three working variants
One expressive mark for presentation. One practical mark for product use. One monochrome fallback for everything else.
Flat symbol
Use for navbar, footer, emails, and most interface placements.
Mono symbol
Use for documents, simple exports, embossing, and monochrome fallback contexts.
Downloads
Asset files
Direct source files for partner, press, marketing, and design use.
Specifications
Practical rules
Minimum symbol size
20 px digital
Minimum lockup size
140 px digital
Clear space
At least the waveform stroke height on all sides
Preferred background
Midnight or quiet, high-contrast neutrals
Social assets
Platform-ready formats
One consistent avatar system for profile use, plus a dedicated LinkedIn banner for wider brand presence.
LinkedIn profile
Square profile image for company page use.
Instagram profile
Same core avatar, platform-ready.
Facebook profile
Consistent with the rest of the social stack.
Color system
Core palette
Warm gold carries the human voice. Steel carries the microphone, interface, and technical precision.
Velklang Gold
#D4B169
Champagne
#F3E4BF
Velklang Steel
#7F8B98
Graphite Steel
#67727E
Midnight
#07080A
Text White
#F0F0F2
Muted
#9A9AAC
Typography
Cabinet Grotesk
Cabinet Grotesk is the primary typeface for the wordmark and the website. It gives the identity a modern, confident shape without feeling cold or generic.
Velklang
Backgrounds
Contrast checks
Preferred on dark
Fallback on light
Small-size use
Avatar and favicon behavior
Do
Usage principles
- Use the flat symbol for everyday brand use.
- Use the polished clean symbol when you want more atmosphere or emphasis.
- Keep the wave gradient moving left to right: champagne to gold through most of the mark, then steel in the final third.
- Keep the wordmark solid and quiet so the waveform carries the motion.
- Keep generous spacing around the mark so the waveform can breathe.
- Use the SVG system as the default identity across web, product, and partner materials.
Don't
Avoid these
- Do not stretch or compress the symbol.
- Do not recolor the mark outside the core palette unless required for monochrome reproduction.
- Do not place the mark on busy or low-contrast backgrounds.
- Do not add extra shadows, bevels, or glows to the flat SVG versions.
Voice and tone
How Velklang should sound
- Say less, but mean more.
- Lead with the outcome, not the mechanism.
- Sound calm, certain, and considered.
- Use specifics only when they help someone decide.
Example copy
Headline direction
Det første, kunder hører,
siger også, hvem I er.
Applications
Where each asset belongs
A simple split between expressive branding and practical product use keeps the system consistent.
Interface
Navbar, footer, email header, UI chrome
Use `velklang-symbol-flat.svg`
Marketing
Hero visuals, decks, social posts, launch graphics
Use `velklang-symbol-clean.svg`
Documents
PDFs, invoices, monochrome print, utility exports
Use `velklang-symbol-mono.svg`